On Wednesday July 4th DAMA BeLux has scheduled 2 presentations and a roundtable to enlighten how Graph technology and Customer Data Platforms can help to support Master Data Management processes.

Master Data Management (MDM) is a discipline that was introduced over a decade ago as the foundation for building a sustainable data governance strategy for customer, product, asset, financial, location, and reference data in an ever-growing eco-system of business applications. Big data, predictive analytics, IoT, and machine learning algorithms have set the stage for a new way of collecting, analyzing and deriving past insights into prediction models. MDM delivers the globally unique, self-explanatory representation of an enterprise’s customers, products, and other foundational entities. With that, it has enabled the non-ambiguous interpretation of transactional data, events, and social observations – such as sales transactions, call center tickets, and twitter feeds – by blending such volatile data with highly reliable enriched and standardized references to drive appropriate decisions.

The first presentation is on the Reltio CLOUD THE SELF-LEARNING DATA™ PLATFORM
The Reltio Self-Learning Data Platform, developed natively in the cloud, organizes enterprise data for continuous self-learning. With Reltio, businesses can now manage data like leading cloud companies, leveraging continuous data organization and recommended actions to ultimately measure and improve their operations. Reltio organizes data from all sources and formats, creating a unified data set with unlimited personalized views for users across sales, marketing, and compliance. With machine learning, Reltio then recommends actions, and finally measures and correlates the impact on your business. This self-learning cycle empowers companies to put data at the heart of every decision, build analytics into operational business processes and continuously learn about customers, products and their relationships.

The second presentation is on the Customer Data Platform solution of NGDATA and the position of this solution in relation to MDM
Marketing data no longer consists merely of broad statistics about your industry and consumer purchasing behaviors. The rise of Big Data has led to the need for sophisticated customer data analytics that look beyond broad industry statistics and even broad audience statistics, providing deep insights into individual consumer behavior, needs, and desires.
NGDATA’s AI-powered CDP eliminates data silos and provides comprehensive customer data analytics through Customer DNA profiles. These profiles combine data from all your data sources, resulting in a single, comprehensive view of each and every customer.